The music now known as alternative rock was known by a variety of terms before “alternative” came into common use. By 1990 the genre was called “alternative rock”. The use of the term “alternative” gained popular exposure during 1991 with the implementation of alternative music categories in the Grammy Awards and the MTV Video Music Awards, as well as the success of Lollapalooza, where festival founder and Jane’s Addiction frontman Perry Farrell coined the term “Alternative Nation”.